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As Trump returns to the White House, media buyers clamp down on brand safety
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Special Projects
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Marketing
The Programmatic Marketer
Marketers fret as Apple’s hardline stance on tracking gets firmer
June 10, 2021
Life Beyond the Cookie
As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true
June 10, 2021
The Confessions
‘It can easily spin out of control’: Confessions of a freelance creative on the rise of scope creep
June 10, 2021
Marketing on Platforms
Platforms roll out tipping features, vying for user engagement and ad dollars
June 9, 2021
Future of Work
With return to offices underway, parents experience separation anxiety from their kids
June 9, 2021
Marketing on Platforms
‘Marketers are leaning into the metaverse’: Roblox ramps up brand partnerships
June 9, 2021
Content & Commerce
Cheat Sheet: Instagram looks to attract creators with more shopping tools and testing native affiliates
June 9, 2021
Future of Work
‘Bring on the nasal swabs’: With uptick in vaccinations, marketers hit the road
June 8, 2021
Brands in Culture
ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue
June 8, 2021
Member Exclusive
Marketing Briefing: Why marketers and agency execs are encouraging Pride marketing that ‘goes beyond June’
June 8, 2021
Content & Commerce
‘Brands are relying on influencers’: Why Instagram is starting its first training week for creators
June 8, 2021
Marketing on Platforms
Why Facebook actually has not agreed to everything MRC requires in its brand safety audit
June 8, 2021
Future of Work
Asynchronous-working trend prompts redefinition of ‘normal’ versus ‘weird’ hours
June 7, 2021
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