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Agencies have mixed feelings about using AI tools for product placements and influencer marketing
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Marketing
Beyond Ads
‘It’s not just about what the brands want anymore’: UTA Marketing’s co-heads on why big brands are turning to Hollywood talent agencies
July 6, 2021
Member Exclusive
Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns
July 6, 2021
WTF Series
WTF is interoperability?
July 6, 2021
Member Exclusive
Marketing Briefing: 4 trends that captured marketers’ attention the last six months and what’s next
July 6, 2021
Retail Revolution
How a 70-year-old mattress company created a new bed-in-a-box brand from scratch
July 2, 2021
Marketing on Platforms
Not chasing every dollar: What Pinterest’s new weight loss ad policy means for advertisers
July 2, 2021
Retail Revolution
Why Poshmark started its own seller fund to support loyal platform users
July 2, 2021
Life Beyond the Cookie
Google’s cookie delay may offer breathing room but should be used with caution, say marketers
July 1, 2021
The Creator Economy
Why video conference app Webex is betting big on influencer marketing
June 30, 2021
Future of Work
‘The modern dream’: Swapping apartments for campervans, nomadic working is on the rise
June 30, 2021
Member Exclusive
Marketing Briefing: ‘People are still processing’: Why advertisers are using a wink and nudge play for return to normal messaging this summer
June 29, 2021
Retail Revolution
‘The numbers were astronomical’: Streamers see the sales on Amazon Live, but brands are still hesitant
June 29, 2021
Future of Work
‘They’ll demand it moving forward’: Bosses frown on remote work post-pandemic at their own peril
June 28, 2021
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