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Marketing
The Creator Economy
Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience
February 13, 2025
Business of TV
Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
February 13, 2025
Marketing on Platforms
Snap sees growth opportunity in SMBs
February 12, 2025
Super Bowl
Inside Doritos’ ‘creator-led’ marketing strategy
February 12, 2025
Navigating Economic Instability
The rundown: How Trump’s tariffs could put marketers in a recession frame of mind
February 11, 2025
The Programmatic Marketer
Programmatic snafu speak, translated: a guide to the usual excuses
February 11, 2025
Member Exclusive
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
February 11, 2025
Life Beyond the Cookie
If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
February 11, 2025
The Creator Economy
How brands are growing episodic creator partnerships to reach a younger audience
February 10, 2025
Evolving Agencies
CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind
February 10, 2025
Brands in Culture
Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
February 10, 2025
Evolving Agencies
IPG CEO caught Omnicom CEO ‘with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag
February 7, 2025
Marketing on Platforms
Snap pursues SMBs with its latest AI-powered tool
February 7, 2025
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