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Marketing
Beyond Ads
Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z
March 17, 2023
Brands in Culture
Slack shifts brand marketing efforts from ‘always on’ paid media to tentpole events like SXSW and Dreamforce
March 17, 2023
Marketing
ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness
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Gaming & Esports
How Roblox’s new ad standards could help assuage consumer advocates’ safety concerns
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Marketing on Platforms
Pinterest’s quiet battle for ad dollars is getting louder
March 16, 2023
The Confessions
Confessions of a social media entrepreneur on the pressure to constantly create content
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The Programmatic Marketer
Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
March 15, 2023
Marketing on Platforms
YouTube Shorts ad payouts to creators highlights deeper monetization woes
March 14, 2023
Member Exclusive
Marketing Briefing: With all eyes on the Silicon Valley Bank collapse, marketers and agency execs assess their risks
March 14, 2023
Gaming & Esports
As sponsors flee esports, teams are hiring women gamers to keep brands interested
March 14, 2023
Social Fragmentation
Special report: How marketers are responding to a fragmented social media landscape
March 13, 2023
Member Exclusive
Digiday+ Research deep dive: Google dominates in both marketing spend and confidence on the buy side
March 13, 2023
Evolving Agencies
Fragmented media landscape changes what clients expect from PR agencies
March 13, 2023
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