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Marketing
Marketing on Platforms
Listerine touts ‘efficacy and benefits’ to woo new consumers with digital, OOH ads
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Brands in Culture
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Marketing on Platforms
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Beyond Ads
Why DTC hand sanitizer brand Shimmy used OOH marketing by working with Gillette Stadium
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Experimental Channels
Wellness brand Liquid I.V. trades performance marketing for streaming and OOH
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Brands in Culture
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Content & Commerce
Dispo hopes to stand out with photo as social media giants compete with video
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Life Beyond the Cookie
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Member Exclusive
Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?
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The Programmatic Marketer
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Marketing on Platforms
Why temporary tattoo brand Inkbox is shifting its marketing focus to TikTok
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Gaming & Esports
This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model
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Marketing on Platforms
‘Further complicate the Twitter-Musk litigation’: Ad execs seek to understand specifics of Twitter whistleblower’s claims for advertisers
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