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Marketing
Marketing on Platforms
‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy
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Gaming & Esports
The protector: How Summer Scott has helped coach an esports industry into taking care of itself
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Agency Culture
Why 100 Roses From Concrete ran a mentorship program to help people 40-plus get back into advertising
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Gaming & Esports
In Graphic Detail: How do consumers really feel about the metaverse?
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Publishing in the Platform Era
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The Confessions
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Data Regulation
Apple chief Tim Cook on ad tech, competition, and privacy laws
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Member Exclusive
Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
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Privacy
In Graphic Detail: Why people in ad tech are conflicted about what they do
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Gaming & Esports
How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships
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Retail Revolution
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Marketing on Platforms
Why ‘the currency in Web 3.0 is not crypto, it’s trust’
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Gaming & Esports
IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up
April 7, 2022
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