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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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WTF Series
WTF is Digital Twinning?
August 11, 2023
The Confessions
‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis
August 11, 2023
Marketing on Platforms
Unveiling uncertainty: Insights from Linda Yaccarino’s interview on X’s (formerly Twitter) direction under Elon Musk
August 10, 2023
The Creator Economy
The definitive guide to what’s in and out for influencer marketing in 2023
August 10, 2023
Member Exclusive
Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.
August 10, 2023
Member Exclusive
Research Briefing: Retailers aim to build their retail media networks, but Amazon remains main player
August 10, 2023
Beyond Ads
Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers
August 9, 2023
The Creator Economy
How Polaroid is using influencers to pitch analog imperfection to Gen Z
August 9, 2023
Member Exclusive
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023
Beyond Ads
Why Lysol is changing how it places products on TikTok
August 8, 2023
Future of Work
How employers measure productivity is changing
August 8, 2023
The Programmatic Marketer
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
August 8, 2023
Generative AI
AI’s black box problem has clients cautious but curious, agency execs say
August 7, 2023
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