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Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
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Marketing
Beyond Ads
‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend
August 22, 2022
Retail Revolution
‘An influx of investment’: Kroger sees retail media opportunities in ad slowdown
August 22, 2022
Gaming & Esports
Gaming and esports influencers and executives dish on their most dreaded video game bosses
August 19, 2022
The Programmatic Marketer
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
August 19, 2022
Brands in Culture
‘Frozen slices of Americana’: Pabst Blue Ribbon goes experiential with branded motel rooms
August 19, 2022
Retail Revolution
Why DTC brand Sugarwish is dialing down its social media advertising strategy
August 19, 2022
Life Beyond the Cookie
The demand for cookieless targeting is fueling ‘SPO 2.0’
August 18, 2022
Brands in Culture
A ‘data buffet’: Mozilla’s review of pregnancy and period trackers sheds light on data privacy concerns
August 18, 2022
Marketing on Platforms
DTC women’s health brand looks to build community on Instagram, TikTok
August 18, 2022
Marketing on Platforms
HelloFresh uses short-form digital video to target home cooks as school year begins
August 17, 2022
Digiday Podcast: The Return
Flexibility is the name of the game: The Return podcast, episode 4
August 17, 2022
Marketing on Platforms
WWE Superstars Mandy Rose and Sonya Deville look to organic following to give DTC donut brand a boost
August 17, 2022
Brands in Culture
‘Core part of our sustainable approach’: AC Milan on growing its social media footprint
August 16, 2022
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