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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Gaming & Esports
Why Mastercard is advertising more with Riot Games even as other brands divest from esports
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Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days
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Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI
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The Programmatic Marketer
How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?
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Marketing on Platforms
TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
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The Programmatic Marketer
The MFA uproar puts curation of programmatic advertising in the spotlight
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Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies
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Evolving Agencies
Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend
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Beyond Ads
Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
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Digiday Podcast: Is This The Metaverse?
Introducing Is This The Metaverse?, a podcast answering exactly that question
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Gaming & Esports
Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative
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Research Briefing: YouTube faces child safety protocol concerns, as more marketers use hyper-personalized ad targeting
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Marketing on Platforms
The definitive Digiday guide to what’s in and what’s out in social media platforms in 2023
August 23, 2023
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