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Marketing
The Programmatic Publisher
A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
December 5, 2024
Gaming & Esports
Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch
December 4, 2024
Retail Revolution
Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet
December 4, 2024
The Programmatic Marketer
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
December 4, 2024
Brands in Culture
The case for and against brands changing how they market to men after recent election results
December 3, 2024
Member Exclusive
Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
December 3, 2024
Brands in Culture
Drake-Kendrick feud shows how fandom has become a battleground
December 3, 2024
Business of TV
Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
December 2, 2024
Gaming & Esports
Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
December 2, 2024
The Creator Economy
Creator agencies have embraced AI, but is the tech changing marketers’ minds?
December 2, 2024
Gaming & Esports
Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
December 2, 2024
Marketing on Platforms
Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
November 29, 2024
Brands in Culture
DEI in the balance: What Walmart’s rollback could signal for corporate America
November 29, 2024
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