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Marketing
Generative AI
How Reckitt is beating the AI odds with its approach to pilots
November 20, 2025
Generative AI
How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
November 19, 2025
Evolving Agencies
As would-be buyers and critics circle, WPP’s siege mentality deepens
November 19, 2025
Marketing on Platforms
‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
November 19, 2025
The Programmatic Marketer
An anatomy of the trust fault line running through Amazon’s ad ambitions
November 19, 2025
Brands in Culture
The CMO-CCO split is becoming a corporate fiction
November 18, 2025
Marketing on Platforms
‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
November 18, 2025
Member Exclusive
Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting
November 18, 2025
Evolving Agencies
Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
November 18, 2025
Marketing on Platforms
TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
November 17, 2025
Generative AI
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
November 17, 2025
The Creator Economy
Influencer partnerships expand, though unevenly across the creator economy
November 17, 2025
Navigating Economic Instability
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
November 14, 2025
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