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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Marketing
Generative AI
Brands are cautious about Google and Meta’s generative AI holiday ad push
October 11, 2024
Digiday @ Advertising Week
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
October 11, 2024
The Creator Economy
Women’s soccer and publisher Footballco turn to creators to score with brands
October 10, 2024
Gaming & Esports
In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
October 10, 2024
Retail Revolution
Retail media networks under scrutiny amid calls for transparency and accountability
October 10, 2024
Digiday @ Advertising Week
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
October 9, 2024
Gaming & Esports
WPP and Roblox strike new global content and advertising partnership
October 8, 2024
Gaming & Esports
Sony’s ‘Ghost of Yotei’ shows how games and film/TV adaptations are increasingly going hand in hand
October 8, 2024
Digiday+ Marketing Briefing
Marketing Briefing: Why marketers are all about ‘nontraditional formats’ now
October 8, 2024
Digiday @ Advertising Week
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY
October 8, 2024
The Programmatic Marketer
Untangling TTD’s DDT (Dominance Distress Trauma)
October 8, 2024
Marketing on Platforms
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
October 7, 2024
Brands in Culture
How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
October 7, 2024
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