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Future of TV

Member Exclusive

Future of TV Briefing: CTV identity matches are usually wrong

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

14 hours ago

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Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

December 10, 2025
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Future of TV Briefing: The creator economy needs a new currency for brand deals

November 19, 2025
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Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

November 12, 2025

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