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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit

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Future of TV

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Future of TV

Member Exclusive

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

October 21, 2026

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Future of TV Briefing: Is YouTube TV? (2025 edition)
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Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

April 8, 2026

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Future of TV Briefing: What publishers have to offer creators

April 1, 2026

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Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

March 25, 2026

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Future of TV Briefing: TikTok Shop success = small creators + more videos

October 14, 2026
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Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts

October 7, 2026
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Why uniting supply, demand and intelligence matters in an era of fragmentation
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Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

September 30, 2026
The Creator Economy

YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close

September 25, 2026
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Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

September 23, 2026
The Creator Economy

Some creators want to negotiate deals like TV networks

September 22, 2026
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Future of TV Briefing: Every major streaming subscription price increase since 2019

September 16, 2026
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Future of TV Briefing: Where have all the cord-cutters gone?

September 9, 2026
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Future of TV Briefing: How strong are the fundamentals of the creator economy, really?

September 2, 2026
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Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?

August 26, 2026
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Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

August 19, 2026
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Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

August 18, 2026

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