Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

Google quietly gives ground on PMax controls

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Future of TV

Member Exclusive

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

July 22, 2026

Related Coverage

Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
Future of TV Briefing: How the future of TV has shaken out so far in 2023
Future of TV Briefing: Where YouTube stands in the 2024 streaming ad war

Featured

Member Exclusive

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

April 8, 2026

Member Exclusive

Future of TV Briefing: What publishers have to offer creators

April 1, 2026

Member Exclusive

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

March 25, 2026

Member Exclusive

Future of TV Briefing: The M&A match game (summer 2026 edition)

July 15, 2026
Member Exclusive

Future of TV Briefing: The 5 biggest news stories of 2026 so far

July 1, 2026
Sponsored

Rather than going with the crowd, marketers are now questioning measurement ambiguity
Business of TV

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

June 24, 2026
Member Exclusive

Future of TV Briefing: The ad-supported streaming landscape in graphic detail

June 24, 2026
Member Exclusive

Future of TV Briefing: Fox finds its programmatic identify in Roku

June 17, 2026
Business of TV

Fox strikes revenue-doubling Roku deal

June 15, 2026
Member Exclusive

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

June 10, 2026
Member Exclusive

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

June 3, 2026
Member Exclusive

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

May 27, 2026
Member Exclusive

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

May 20, 2026
Member Exclusive

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

May 20, 2026
Digiday+ Future of TV Briefing

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

May 13, 2026

1
2
3
…
110
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved