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Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
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Future of TV

Business of TV

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

June 24, 2026

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    Fox strikes revenue-doubling Roku deal

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    Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

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    Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

    June 3, 2026
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    Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

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    Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

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    Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

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  • Digiday+ Future of TV Briefing

    Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

    May 13, 2026
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    Future of TV Briefing: The upfront glossary, 2026 edition

    May 6, 2026
  • graphic image of a television (TV) with bills of money flying out of it, representing CTV advertising being an effective form of advertising for brands, publishers and consumers.
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    Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

    April 29, 2026
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    Pinterest debuts audience extension offering on CTV

    April 27, 2026
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