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Future of TV

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Future of TV

Member Exclusive

Future of TV Briefing: CTV advertising has a genre-label problem

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

October 28, 2026

Featured

Member Exclusive

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

April 8, 2026

Member Exclusive

Future of TV Briefing: What publishers have to offer creators

April 1, 2026

Member Exclusive

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

March 25, 2026

Member Exclusive

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

October 21, 2026
Member Exclusive

Future of TV Briefing: TikTok Shop success = small creators + more videos

October 14, 2026
Sponsored

The creator economy has a payments problem
Member Exclusive

Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts

October 7, 2026
Member Exclusive

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

September 30, 2026
The Creator Economy

YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close

September 25, 2026
Member Exclusive

Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

September 23, 2026
The Creator Economy

Some creators want to negotiate deals like TV networks

September 22, 2026
Member Exclusive

Future of TV Briefing: Every major streaming subscription price increase since 2019

September 16, 2026
Member Exclusive

Future of TV Briefing: Where have all the cord-cutters gone?

September 9, 2026
Member Exclusive

Future of TV Briefing: How strong are the fundamentals of the creator economy, really?

September 2, 2026
Member Exclusive

Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?

August 26, 2026
Member Exclusive

Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

August 19, 2026

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