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Creator industry admits that fee pricing is out of control, but can’t agree on a fix

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Future of TV

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Future of TV

Member Exclusive

Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.

August 26, 2026

Featured

Member Exclusive

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

April 8, 2026

Member Exclusive

Future of TV Briefing: What publishers have to offer creators

April 1, 2026

Member Exclusive

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

March 25, 2026

Member Exclusive

Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

August 19, 2026
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Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

August 18, 2026
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How one app is putting performance at the center of its CTV strategy
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Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand

August 12, 2026
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Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows

August 5, 2026
Member Exclusive

D+ Research: Marketers navigate a changing CTV landscape

August 3, 2026
Member Exclusive

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

July 29, 2026
Member Exclusive

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

July 22, 2026
Member Exclusive

Future of TV Briefing: The M&A match game (summer 2026 edition)

July 15, 2026
Member Exclusive

Future of TV Briefing: The 5 biggest news stories of 2026 so far

July 1, 2026
Business of TV

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

June 24, 2026
Member Exclusive

Future of TV Briefing: The ad-supported streaming landscape in graphic detail

June 24, 2026
Member Exclusive

Future of TV Briefing: Fox finds its programmatic identify in Roku

June 17, 2026

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