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Future of TV

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Member Exclusive

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

April 8, 2026

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Member Exclusive

Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

December 10, 2025
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Future of TV Briefing: The creator economy needs a new currency for brand deals

November 19, 2025
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Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

November 12, 2025

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