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AI is turning ad tech into a fight for the brain behind the buy

Media
Marketing
Media Buying
Future of TV

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Future of TV

Member Exclusive

Future of TV Briefing: Inside creator Grace Wells’s 100-hour branded video production process

This week’s Future of TV Briefing looks at creator Grace Wells’s full production process, from initial brief to final delivery.

November 11, 2026

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Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

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Future of TV Briefing: What publishers have to offer creators

April 1, 2026

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Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

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Future of TV Briefing: What it costs brands to fund long-form creator series

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Future of TV Briefing: CTV advertising has a genre-label problem

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Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

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Future of TV Briefing: TikTok Shop success = small creators + more videos

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Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts

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Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

September 30, 2026
The Creator Economy

YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close

September 25, 2026
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Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

September 23, 2026
The Creator Economy

Some creators want to negotiate deals like TV networks

September 22, 2026
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Future of TV Briefing: Every major streaming subscription price increase since 2019

September 16, 2026
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Future of TV Briefing: Where have all the cord-cutters gone?

September 9, 2026
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Future of TV Briefing: How strong are the fundamentals of the creator economy, really?

September 2, 2026

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