for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Xbox avatars are getting a wheelchair option following suggestion from Twitter
Not everyone can claim to feel represented by their Xbox avatar, but it’s getting a whole lot closer.
Microsoft revealed that new wheelchair characters will soon be an option for Xbox Live following a user suggestion on Twitter. “Hey @XboxP3 I’m pretty serious– depending on how skeletons are done on avatars, wheelchairs might be relatively simple and the #rightthing,” someone asked.
Another fan asked if they considered started a petition, but Microsoft’s Phil Spencer jumped in and said that wasn’t necessary since the brand is already working on the option.
He tweeted this:
@goldennike11 @SeamusBlackley No petition needed, we hear you. This is something that we’ve already looked at, not far off.
— Phil Spencer (@XboxP3) July 4, 2016
An Xbox developer even gave the fans a sneak peek at what the new players will look like:
@XboxP3 @goldennike11 @SeamusBlackley Sneak peek… pic.twitter.com/szoTUGR6ef
— ike Ybarra (@XboxQwik) July 5, 2016
The tweets drew a positive response from Xbox fans, praising the employees for including the wheelchair avatars:
@XboxQwik @XboxP3 @goldennike11 @SeamusBlackley so proud to be a @Xbox user seeing the company’s commitment to inclusion in so many ways.
— Ryan Russell (@xryanrussellx) July 5, 2016
@XboxQwik @XboxP3 @goldennike11 @SeamusBlackley The #Xbox team just does such great work.Listening to the fans.For the gamers
— ickGamesOz (@mickg1681) July 5, 2016
@XboxQwik @XboxP3 @goldennike11 @SeamusBlackley hey seriously thank you guys for this. It is very incredible that you are doing this
— Chris Valentino (@T00muchF00D) July 5, 2016
No word on when the new avatars will roll out, so to speak. Xbox is the major gaming platform to be inclusive because Playstation and Nintendo don’t offer wheelchair options on its avatars. Also, Microsoft joins a growing list of brands, like Lego and Tommy Hilfiger, in becoming inclusive to disabilities.
More in Marketing
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.