Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Why there’s a really good chance you’re working a K-beauty trend
Earlier this month, CosmoProf Asia—a business-to-business beauty convention—offered more than 60,000 buyers and visitors a glimpse at beauty products set to hit the Asian market.
Among them was Yvonne Kai, a beauty blogger and entrepreneur who made the trek to Hong Kong from Las Vegas. “[In Asia], there’s way more emphasis on skincare, more focus on beauty and wellness, and more purchase power and competition—all of which translates to more product effectiveness and innovation,” Kai said, regarding her main reason for attending.
Some of the big trends she noticed were textures in makeup and solid essence in skincare. Considering the rate at which K-beauty trends have been catching on, both are no doubt already on most U.S. beauty brands’ radars.
To read the rest of this story, please visit Glossy.
More in Marketing
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches.
Target CEO says ‘busy families’ will be company’s focus as it seeks growth
The company is making tweaks to departments like food and baby, as well as services like same-day delivery.