8 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Netflix Wins Reddit, Thanks to Customer Rep Cpt. Mike

Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around a malfunctioning episode of “Parks and Recreation,” but carried out as if it were taking place on an Enterprise-like space station. In just a few hours, the post shot to the second most popular post on reddit.

Wanting to stay on the good side of reddit, Netflix came back with a reply on Twitter. The company congratulated their customer service representative (“Cpt. Mike”) on doing such an awesome job. Spock would be proud, if he were able to feel emotions.

Screen Shot 2013-10-11 at 4.44.09 PM

 

While many other brands might admonish employees for not following a script, Netflix has publicly rewarded the good captain for taking an imaginative risk. Cpt. Mike and Netflix, Digiday salutes you as well.

Image via Shutterstock

More in Marketing

How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry

At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.

Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric

While Netflix’s intention was more transparency and clarity over reach methodology, marketers aren’t yet confident in how accurate it really is.

Where agencies add value in Amazon’s AI agent-led ad system

Shifts of this scale always create winners and losers. The task for agency bosses is making sure they’re on the right side of that line.