Clorox Fights Back Against Yale’s ‘Poopetrator’

A fecal scandal dropped at Yale University’s Saybrook College laundry room over the past week. The Yale Daily News has reported, horrifyingly, that the facility was subject to a “poopetrator,” defecating in unattended laundry machines while students’ dirty clothes were still inside.

It wasn’t long before household bleach brand Clorox butt in on Twitter with an image of a Clorox bleach bottle behind glass that reads, “BREAK GLASS IN CASE OF POOMERGENCY.”

Tide missed out on this all-too-real time opportunity.

While it’s easy to make jokes here, it’s no laughing matter for Saybrook College students now that their dirty laundry has made national headlines – and the Mad Pooper remains on the run.

More in Marketing

Some micro influencers find promising security in brand ownership over sponsorships

Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.

TikTok recreates its ads for billboards through Vistar partnership

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.

OpenAI starts laying foundations for ChatGPT ads in EU

Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.