Nine spots left to join us in NYC on July 15

No other platform guarantees the level of engagement and interactions for brands the way Instagram does. So it’s hardly a surprise that a slew of beauty brands jumped on the platform’s latest Snapchat-esque feature, Instagram Stories, within hours of it being announced yesterday.
Instagram Stories lets the platform’s 500 million-plus monthly users including brand accounts curate daily moments in a format that disappears after 24 hours. The feature is nearly identical to Snapchat Stories that has been around since 2013 — and that is apparent to people online. According to data from Brandwatch, while the format has been mentioned over 326,000 times online so far, a majority of those mentions (57.5 percent) negatively compare it to Snapchat.
Still, there are obvious advantages for brands to post ephemeral content to Instagram. To read the rest of this article, head to Glossy.co
More in Marketing

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.

Sam’s Club sees initial success with digital checkout
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.

How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.