As with every shiny new digital object, brands have been quick to jump on Instagram video, which was released just last month.
Spun as the Vine killer, Instagram video appears to be living up to the hype: Vine sharing plummeted 40 percent on June 20, the day that Instagram video was released, according to data from Topsy.
Instagram video’s 15-second time limit is more than double Vine’s, and its color filters give brands a bit more flexibility to get creative with their video content. Check out these five neat Instagram videos from brands.
Taco Bell
Taco Bell has two other videos up so far, but this pyrotechnic stunt video is definitely the best one. Don’t try this at home, kids.
Burberry
Burberry is always on top of digital trends, from Web apps to digital clothing tags, so it’s not surprising that it create this cool Instagram video.
Topshop
Topshop is another fashion brand that stays on top of digital. It has over 1.5 million followers on Instagram. Check out this cool stop-motion style video.
Dogfish Head Beer
Dogfish Head isn’t a stranger to doing cool things with moving images. In 2011, early to the GIF trend, the beer brand used cinemagraphs to showcase its beer-making process. This Instagram video also shows a behind-the-scenes look at beer making.
Nissan
There are now tons of car brands on Instagram, but Nissan is one of the only ones that’s gotten creative with Instagram video. Vroom, vroom.
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.