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Yuyu Chen

Yuyu Chen

Yuyu Chen

  • WTF Series

    WTF is supply path optimization?

  • Member Exclusive

    Fighting fakes: Alibaba is filled with counterfeits

  • Member Exclusive

    The next billion: Marketers are finding their way on WeChat

  • Marketing

    A day in the life of M&M’s brand director before the Super Bowl

  • Marketing

    Amazon is targeting Google search budgets

  • Marketing on Platforms

    ‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic

  • The Programmatic Marketer

    Programmatic boosters admit the industry is facing a trust issue

  • Future of TV

    Gatorade is kicking off a livestreaming video series on Twitter

  • Amazon royalties
    Marketing

    Amazon to agencies: Alexa is the future, but we’re going slow on voice ads

  • The Programmatic Marketer

    Move over DMP, DSP and SSP: CDP is ad tech’s hot new acronym

  • The Programmatic Marketer

    One digital media area the duopoly isn’t dominating: Cannabis ads

  • Privacy
    Data Regulation

    GDPR is coming, and data management platforms are in the crosshairs

  • Member Exclusive

    2018 will be a year for programmatic cleanup

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