Shareen Pathak

Shareen Pathak

Member Exclusive

Shopify tightens grip on partners, merchants
Agency Culture

No Slack on weekends: Agencies look for ways to tackle employee burnout
Agency Culture

Confessions of an agency exec: Clients ask us to give their kids internships
Marketing on Platforms

‘It’s the human cost’: Buyers shrug at YouTube’s latest brand crisis
Member Exclusive

The Rundown: Wave of layoffs has publishers concerned
The Creator Economy

The Fyre Effect: More questions are being asked of influencer marketing in wake of documentaries
Marketing

‘No ax to grind’: Ebiquity positions itself as a CMO’s best friend
Member Exclusive

‘Not there yet’: Amazon is a looming giant in influencer marketing
Member Exclusive

The Rundown: Amazon’s latest advertising play could cause a privacy headache
Member Exclusive

Citi’s Carla Hassan: Marketing is now about an ‘end-to-end experience’
Brand Safety

‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety
Member Exclusive

Striking the balance: Amazon needs to figure out where its priorities lie
Marketing

Confessions of a media agency exec: ‘Transparency is a slippery thing’

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