Sara Guaglione

Sara Guaglione

Business of TV

NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
Publishing in the Platform Era

Publishers not ready to change social media strategies as TikTok ban looms
Business of TV

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO
Business of TV

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Subscriptions

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
Business of TV

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Generative AI

Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Publishing in the Platform Era

Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishing in the Platform Era

Publishers test new TikTok feature that adds links to organic videos
Publishing in the Platform Era

Snapchat’s relationship with publishers is still pretty complicated
Publishing in the Platform Era

Publishers turn to other platforms to address platform referral traffic issues
Generative AI

Lo que el CEO de BuzzFeed quiere decir realmente sobre el giro de la empresa para convertirse en una compañía tecnológica y de medios con IA
Generative AI

What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company

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