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The case for and against agentic media buying
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Sara Guaglione

Sara Guaglione

Sara Guaglione

  • Member Exclusive

    Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

  • Audio Anywhere

    In Graphic Detail: Publishers chase video podcast growth, but audio still leads

  • Member Exclusive

    Media Briefing: Publishers explore selling AI visibility know-how to brands

  • A subscribe button surrounded by lush green and red tropical plants, symbolizing how publishers cultivate and grow loyalty among their subscribers
    Subscriptions

    In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks

  • Member Exclusive

    Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

  • The Business of AI

    In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping

  • Super Bowl

    The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

  • WTF Series

    WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?

  • Member Exclusive

    Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

  • Business of TV

    Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf

  • Google on Trial

    A running list of publisher lawsuits targeting Google’s ad tech practices

  • Member Exclusive

    Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?

  • WTF Series

    WTF is liquid content?

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