Sara Guaglione

Sara Guaglione

Publishing in the Platform Era

Layoffs hit LADbible Group’s social video team amid slower user-generated content growth
Generative AI

AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Zero-click Future

GEO hype busted: How it differs (and how it doesn’t) from SEO
Member Exclusive

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
WTF Series

WTF is pay per ‘demonstrated’ value in AI content licensing?
Member Exclusive

Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
Audio Anywhere

In Graphic Detail: Publishers chase video podcast growth, but audio still leads
Member Exclusive

Media Briefing: Publishers explore selling AI visibility know-how to brands
Subscriptions

In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
Member Exclusive

Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Generative AI

In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
Super Bowl

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
WTF Series

WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?

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