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‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
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Sara Guaglione
Sara Guaglione
Member Exclusive
Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers
Audio Anywhere
How podcasters are tackling the challenge of subscriber churn
Generative AI
Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers
Member Exclusive
Media Briefing: Podcasters test different types of paywalls for subscriptions
Publishing in the Platform Era
Publishers’ event videos gain traction on LinkedIn
Member Exclusive
Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans
Audio Anywhere
How podcasters are measuring videos’ role in growing incremental audiences
Member Exclusive
Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
Generative AI
How publishers are choosing which LLMs to use
Member Exclusive
Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet
Generative AI
How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done
Member Exclusive
Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies
Member Exclusive
Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025
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