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Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
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Sara Guaglione
Sara Guaglione
Future of Work
How theSkimm’s co-founders came up with its return to office plan
Modern Newsroom
NYT’s Wirecutter union threatens to walk during its busiest time of year if a new contract isn’t signed
Future of Work
Why Paper magazine’s owner required employees to come back into the office
Media
How travel publishers are adapting their editorial strategies for this holiday season
Publishing in the Platform Era
Billboard looks to sponsored TikTok strategy to help it become a more consumer-facing brand
Subscriptions
‘A little bit of an experiment’: New York Times Opinion editor Kathleen Kingsbury on why she’s tapping artists as part of a paid newsletter strategy
Publishing in the Platform Era
Publishers are seeing increases in advertiser requests around climate and sustainability coverage
Content & Commerce
Future PLC CRO on how its proprietary ‘secret weapon’ can help shoppers amid upcoming chaotic holiday season
Publishing in the Platform Era
Dow Jones expands Twitter ad revenue-sharing deal to include more properties and for additional years
Modern Newsroom
‘It’s an essential story’: A Q&A with The Washington Post’s Krissah Thompson on the outlet’s growing climate coverage
Subscriptions
Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
Beyond Ads
Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities
Beyond Ads
Politico’s branded content studio’s revenue grows as it rolls out quick-turnaround products
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