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Amid competition for sponsors, top sports clubs are investing in social media operations
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Sara Guaglione
Sara Guaglione
AI Revenue Generation
News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers
Publishing in the Platform Era
Layoffs hit LADbible Group’s social video team amid slower user-generated content growth
Generative AI
AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Zero-click Future
GEO hype busted: How it differs (and how it doesn’t) from SEO
Member Exclusive
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
WTF Series
WTF is pay per ‘demonstrated’ value in AI content licensing?
Member Exclusive
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
Audio Anywhere
In Graphic Detail: Publishers chase video podcast growth, but audio still leads
Member Exclusive
Media Briefing: Publishers explore selling AI visibility know-how to brands
Subscriptions
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
Member Exclusive
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Generative AI
In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
Super Bowl
The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
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