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Google’s ad tech empire rests on how well it can make these key arguments
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Seb Joseph
Seb Joseph
The Programmatic Marketer
How Nissan weaned itself off the click-through rate
Retail Revolution
As Amazon moves into fashion, Asos tries to stay ahead in digital
Media
Christmas advertisers put ‘safe’ YouTube views at the top of their wish lists
Media
Jaguar Land Rover wants to bring relevancy to its YouTube buys
Agency Culture
What consulting firms have to solve to win at advertising
Content & Commerce
How German football club Bayer Leverkusen doubled its online following
Media
Same title, different job: The rise of the chief media officer
Media
Huawei is building its first digital marketing team in Europe
Data Regulation
What the GDPR means for Panasonic’s B2B marketing
Content & Commerce
TUI is using its content hub to protect its SEO ranking after rebrand
Experimental Channels
Bayern Munich’s AR push starts from its app
Agency Culture
UK media agencies are facing a leadership crisis
Media
Amazon’s power pushes CPG brands to look to e-commerce alternatives
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