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2024 in review: A timeline of the major deals between publishers and AI companies
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Seb Joseph
Seb Joseph
Data Regulation
The GDPR is spooking location-targeting companies
Marketing on Platforms
How Snapchat is courting direct-response marketers
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From transparency to in-housing: The 5 biggest issues facing the ad agency model
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Sports teams and leagues chase online ad budgets
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After stopping ads on Snapchat and YouTube, Captain Morgan focuses on Facebook and Spotify
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Platform disintermediation of media agencies gains speed
Data Regulation
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The Programmatic Marketer
‘It makes no sense to run our media business with one agency’: Deutsche Telekom cements its new media strategy
Future of TV
‘We’re not chasing audiences’: Eurosport on its pivot to streaming
Marketing on Platforms
Ad buyers expect Spotify to focus more on ad business post-IPO
The Programmatic Marketer
The state of programmatic advertising, in 5 charts
The Programmatic Marketer
How Duracell is addressing its programmatic problems
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