Seb Joseph

Seb Joseph

Navigating Economic Instability

Global economic crisis sparks reappraisal of online ad spending by brand marketers
Managing Through Crisis

The downturn ad economy: A tale of two narratives
Marketing on Platforms

‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
The Programmatic Marketer

Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
Modern Retail

‘La publicidad ha sido golpeada’: La crisis de las criptomonedas ha creado un vacío en la industria
Gaming & Esports

The great gaming consolidation trundles on despite economic downturn
Navigating Economic Instability

Even digital will feel the pinch as media buyers cut forecasts amid a rising tide of anxiety
Gaming & Esports

Faze Clan is a public company: the rewards are just as big as the risks
Navigating Economic Instability

For now, ad prices are decoupled from the economy
Managing Through Crisis

‘Everything is getting squeezed’: Half a year in, the economic crisis is contorting ad spending
Brands in Culture

‘Advertising has taken a hit’: The crypto crisis has created an advertising vacuum
The Creator Economy

‘We anticipate this percentage will increase’: QuickBooks will allocate more fees to LGBTQ+ influencers
Managing Through Crisis

A downturn in media spend? It depends, automotive advertising is slowing, while CPG accelerates

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