Seb Joseph

Seb Joseph

The 2025 Notebook

What won’t happen in 2025
Evolving Agencies

The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
Navigating Economic Instability

Advertising’s dealmakers are gearing up for a 2025 surge
Evolving Agencies

Platform aspirations, legacy limitations: the agency holdco dilemma
Marketing on Platforms

Uber’s Ad playbook for 2025: scaling, innovating and staying the course
WTF Series

WTF is ad tech curation?
Evolving Agencies

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
Brands in Culture

The year the memes took over reality – and marketing followed
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead
The Programmatic Publisher

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The Programmatic Marketer

The curation conundrum: separating fact from fiction in ad tech’s latest obsession
Brands in Culture

Drake-Kendrick feud shows how fandom has become a battleground
Google on Trial

Assessing the fallout of Google’s ad tech antitrust trial

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