Seb Joseph

Seb Joseph

The Creator Economy

The Upfronts got a taste of the creator economy
The Programmatic Marketer

A check on The Trade Desk’s risks and rewards
Generative AI

S4 Capital trades billable hours for outputs as AI redraws agency economics
Navigating Economic Instability

Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend
Digiday @ Possible

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Digiday @ Possible

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
Google on Trial

Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
Life Beyond the Cookie

The winners and losers of Google’s third-party cookie reversal
Life Beyond the Cookie

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Member Exclusive

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil
The Programmatic Publisher

Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly
Business of TV

In the CTV race, LG Ad Solutions starts at the home screen
Navigating Economic Instability

The language of uncertainty returns with earnings season

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