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Google’s ad tech empire rests on how well it can make these key arguments
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Special Projects
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Seb Joseph
Seb Joseph
Brands in Culture
How Mundial’s niche publishing strategy is winning over subscribers and building community
Life Beyond the Cookie
Nine questions to consider as Google starts its move away from third-party cookies
The 2024 Notebook
Bold call: Linear TV has passed the point of no return
Future of Measurement
The definitive Digiday guide to what’s in and out for advertising in 2024
The 2024 Notebook
Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes
The History of Ad Tech
Digiday’s Oral History of Ad Tech podcast, episode 1, with Brian O’Kelley
Brand Safety
Argumentos a favor y en contra de la seguridad de las marcas
Brand Safety
The case for and against brand safety
Business of TV
From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy
Business of TV
The case for and against Netflix’s premature venture into programmatic advertising
Evolving Agencies
GroupM is in the trough of the business cycle — when will it reach the crest again?
Navigating Economic Instability
Ad tech and mar tech founders focus on investment challenges
Evolving Agencies
Why media agencies remain the cornerstone of holding group profitability
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