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Seb Joseph
Seb Joseph
Navigating Economic Instability
Q1 ad rundown: there’s cautious optimism amid impending changes
WTF Series
WTF is the American Privacy Rights Act
The Programmatic Marketer
Ad industry prepares for ‘tipping point’ this year in sustainability
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A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024
The Programmatic Marketer
Ad tech’s movers and shakers are readying a resurgence of M&A activity
Generative AI
Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
Media
Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far
The Programmatic Marketer
Inside marketing’s elusive Quixote quest for digital ad transparency
The Programmatic Marketer
Ad execs sound off on Amazon’s DSP dilemma
Life Beyond the Cookie
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
Third-Party Cookie Primer
Amazon ve una oportunidad en la desaparición de las cookies de terceros
Third-Party Cookie Primer
Amazon sees opportunity amid the demise of third-party cookies
Marketing on Platforms
While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
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