Seb Joseph

‘The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the ‘post-advertising’ world

In Graphic Detail: The great gaming consolidation

With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online

‘Music is definitely connected’: How a record label fits into a wider media ambitions for G2 Esports

‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise

‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories

Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach

‘That’s a lot of money that would need to be pulled’: Confessions of a marketer on cookie consent snafu

‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion

Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that

‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis

‘Exclusive is illusive’: U.K. publishers launch plan to mitigate loss of traffic when sources aren’t properly cited

The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make