Sara Jerde

Sara Jerde

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Case Study: How PBS programming informs its YouTube strategy — and what it looks like when it gets there
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Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’
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Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app
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Case Study: How a DTC chicken franchise’s ‘food porn’ strategy helped it use OnlyFans to reach customers
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Future of Work DE&I Forum Recap: Companies work to make tangible changes to keep DE&I commitments
Future of Work

‘We’re all stuck in this cycle of scarcity’: Revolt CEO on why Black-owned media needs more investment
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Case Study: How BMW Group broke into the esports market
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Case Study: How Havas Media Group created a social equity marketplace to support minority-owned businesses
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Case Study: How The Week successfully created a children’s media property amid the pandemic
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Case Study: Vice Media Group on the ‘urgent need to reclaim brand safety’
Subscriptions

With Pub Pass, NBC Sports tries B2B bundles for specialty sports programming
Retail Revolution

‘The food chain has changed’: Responding to DTC boom, specialized ad agencies are cropping up
Publishing in the Platform Era

How NBCU’s specialized unit makes shows for Snapchat and beyond

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