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The case for and against agencies betting on tokens the way they bet on media
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Sara Jerde
Managing Editor
Sara Jerde
Managing Editor
Special Projects
How the creator economy is growing amid the pandemic
Work Life
How inclusive design is creating more female-friendly offices
Member Exclusive
Programmatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies looms
Member Exclusive
Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie
Member Exclusive
Fashion marketers prepare for supply chain sustainability — and disruption
Work Life
How Gen Z is handling the workplace generation divide, and how it can be fixed
Member Exclusive
Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company
Modern Newsroom
Fewer stories, told better: News UK is changing how it commissions stories to grow subs
Life Beyond the Cookie
CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies
Member Exclusive
Case Study: How Vice TV became the fastest-growing entertainment network without losing its brand recognition
Member Exclusive
Case Study: How PBS programming informs its YouTube strategy — and what it looks like when it gets there
Member Exclusive
Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’
Member Exclusive
Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app
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