Sara Jerde

Sara Jerde

Retail Media Rewritten

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack
The Creator Economy

How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators
Agency Culture

Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
Retail Media Rewritten

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business
Special Projects

Special report: The 2025 Notebook
Digiday @ Cannes

At Cannes, publishers attempt to quell marketers’ open programmatic apostasy
Digiday @ Cannes

What you missed at Cannes Lions 2024
Digiday @ Cannes

Cannes Briefing: How Cannes Lions 2024 became the Festival of Creators
Digiday @ Cannes

Resumen de Cannes: A pesar de las preocupaciones económicas, la industria sigue como siempre en Cannes
Digiday @ Cannes

Cannes Briefing: Despite economic worries, industry carries on as usual in Cannes — plus CMO video series
Digiday @ Cannes

Execs differ on what form AI will take in their companies at Cannes — but agree it will have a place
Digiday @ Cannes

Why Tinx thinks AI will ‘end humanity’ and refuses to use it in content creation
Digiday @ Cannes

Resumen de Cannes: TikTok, Netflix y otros amplían su presencia en Cannes

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