Ronan Shields

Ronan Shields

The Confessions

‘People are only just starting to get their sh*t together’: Confessions of an in-house marketer on first-party data
The Programmatic Marketer

Para publicistas es “más fácil decir que hacer” estrategias con datos de origen
The Programmatic Marketer

Marketers find first-party strategies easier said than done
Data Regulation

How ad tech aims to build back better
Managing Through Crisis

Digital investors take time out as British Pound plummets
The Programmatic Marketer

La escasez de competencias y la incertidumbre legal limitan la ambición interna de las agencias de marketing en materia programática
The Programmatic Marketer

Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
The Programmatic Marketer

Overheard at Dmexco 2022
The Programmatic Marketer

Amid wholesale changes, the ad industry aims to make ‘trust’ its new catchword
The Programmatic Marketer

Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022
Managing Through Crisis

The Rundown: How the ad tech market is moving in the absence of public market exits
The Programmatic Marketer

MiQ mulls M&A moves with new PE-backers
The Programmatic Marketer

The definitive guide to what’s in and out in ad tech in 2022

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