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The ANA parts ways with PwC in its ongoing ad tech transparency project
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Experts predict Apple will turn on Private Relay by default in iOS 16
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Google’s Privacy Sandbox plans include separate vetting for third-party code
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Apple chief Tim Cook on ad tech, competition, and privacy laws
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In Graphic Detail: Why people in ad tech are conflicted about what they do
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The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
Life Beyond the Cookie
Google plots further Privacy Sandbox trials but concerns still linger
Strategizing for the Future
Myth buster: Scrutinizing the fortunes of ad tech on the public markets
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‘The threat is hollow’: True transparency is some way off for scaled advertisers
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The 4A’s is telling its members how to crack down on unscrupulous ad tech players
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Brian O’Kelley: ‘Our model is to get buyers to make emissions part of their spending decisions’
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Ad tech comes under the microscope as marketers evolve their media mix
Managing Through Crisis
Ukraine invasion exposes balancing act of brand responsibility in advertising
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Public ad tech CEOs: ‘If you don’t need the capital right now, then wait’
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