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The ANA parts ways with PwC in its ongoing ad tech transparency project
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Ronan Shields

Ronan Shields

Ronan Shields

  • Illustration of car driving in hills towards an Apple logo moon.
    Privacy

    Experts predict Apple will turn on Private Relay by default in iOS 16

  • Privacy

    Google’s Privacy Sandbox plans include separate vetting for third-party code

  • ad attribution
    Data Regulation

    Apple chief Tim Cook on ad tech, competition, and privacy laws

  • Illustration of two people talking into megaphones.
    Privacy

    In Graphic Detail: Why people in ad tech are conflicted about what they do

  • Google mouse
    Life Beyond the Cookie

    The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

  • google cookie
    Life Beyond the Cookie

    Google plots further Privacy Sandbox trials but concerns still linger

  • revenue magnet
    Strategizing for the Future

    Myth buster: Scrutinizing the fortunes of ad tech on the public markets

  • robots lineup
    Marketing

    ‘The threat is hollow’: True transparency is some way off for scaled advertisers

  • Marketing

    The 4A’s is telling its members how to crack down on unscrupulous ad tech players

  • The Programmatic Publisher

    Brian O’Kelley: ‘Our model is to get buyers to make emissions part of their spending decisions’

  • A couple sitting in a home with a magnifying glass circling
    Marketing

    Ad tech comes under the microscope as marketers evolve their media mix

  • Illustration of a rolled up newspaper with a blood drip.
    Managing Through Crisis

    Ukraine invasion exposes balancing act of brand responsibility in advertising

  • Marketing

    Public ad tech CEOs: ‘If you don’t need the capital right now, then wait’

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