Ronan Shields

Ronan Shields

The Programmatic Marketer

Ad tech companies vie to fill Oracle’s void after shutdown
The Programmatic Marketer

As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry
The Programmatic Publisher

The Trade Desk shuts advertisers’ access to Yahoo’s video content
Digiday @ Cannes

Cannes Briefing: Investment bankers and private equity firms turn up en masse — ‘Here to hunt’
Marketing on Platforms

Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs
Media

The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline
The Programmatic Marketer

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Managing Through Crisis

Overheard at The IAB Tech Lab Summit
The Programmatic Marketer

The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising
Marketing on Platforms

Apple’s AI-hype at WWDC underlines its position as the final boss of Big Tech
The Programmatic Publisher

The cases for and against The Trade Desk’s Top 100 List
The Programmatic Publisher

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
The Programmatic Publisher

The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation

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