Ronan Shields

Ronan Shields

The Programmatic Marketer

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Managing Through Crisis

Overheard at The IAB Tech Lab Summit
The Programmatic Marketer

The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising
Marketing on Platforms

Apple’s AI-hype at WWDC underlines its position as the final boss of Big Tech
The Programmatic Publisher

The cases for and against The Trade Desk’s Top 100 List
The Programmatic Publisher

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
The Programmatic Publisher

The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation
Publishing in the Platform Era

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Life Beyond the Cookie

Digital Content Next divests TRUSTX to Symitri
The Programmatic Marketer

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
Marketing on Platforms

Amazon’s upfront debut crowns its courtship of adland
The Programmatic Marketer

Ad tech’s week on Wall Street underscores critical industry challenges
Agency Culture

Is it time to change the agency holdco model?

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