Ronan Shields

Ronan Shields

Google on Trial

Google’s ad tech empire rests on how well it can make these key arguments
The Programmatic Marketer

Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Business of TV

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
Google on Trial

Incoming Trump administration puts potential breakup of Google’s Chrome in new light
Life Beyond the Cookie

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
The Programmatic Marketer

AppLovin stands out in the latest round of quarterly earnings calls
Strategizing for the Future

The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
The Programmatic Publisher

Google is getting in on the latest ad tech craze: curation
The Programmatic Marketer

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide
Marketing on Platforms

Spotify tunes up its ad tech as it looks to attract even more ad dollars
The Programmatic Publisher

The evolution of the great ‘curation’ tussle in ad tech
Marketing on Platforms

Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
The Programmatic Publisher

Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’

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