Ronan Shields

Ronan Shields

Media Buying

Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
The Programmatic Marketer

By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets
Member Exclusive

Ad Tech Briefing: Containerization moves from concept to competition
The Business of AI

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
Strategizing for the Future

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why
Member Exclusive

Ad Tech Briefing: Agencies reposition for the agentic era
Evolving Agencies

Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer
Member Exclusive

Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
Upfronts

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
The Programmatic Marketer

By the numbers: Ad tech’s quarter of mixed fortunes
Member Exclusive

Ad Tech Briefing: Accountability in adland’s agentic era?
Member Exclusive

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Strategizing for the Future

The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

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