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How Google took control over online advertising, according to those who watched it happen
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Ronan Shields
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Member Exclusive
Case Study: How CPGs are preparing for the demise of third-party cookies
The Programmatic Publisher
‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising
Data Regulation
The ad industry pursues a global framework to navigate diverse privacy laws
Privacy
Experts predict Apple will turn on Private Relay by default in iOS 16
Privacy
Google’s Privacy Sandbox plans include separate vetting for third-party code
Data Regulation
Apple chief Tim Cook on ad tech, competition, and privacy laws
Privacy
In Graphic Detail: Why people in ad tech are conflicted about what they do
Life Beyond the Cookie
The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
Life Beyond the Cookie
Google plots further Privacy Sandbox trials but concerns still linger
Strategizing for the Future
Myth buster: Scrutinizing the fortunes of ad tech on the public markets
Marketing
‘The threat is hollow’: True transparency is some way off for scaled advertisers
Marketing
The 4A’s is telling its members how to crack down on unscrupulous ad tech players
The Programmatic Publisher
Brian O’Kelley: ‘Our model is to get buyers to make emissions part of their spending decisions’
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