Ronan Shields

Ronan Shields

Marketing on Platforms

The AMERICA Act spotlights Capitol Hill’s ingrained antipathy for Big Tech
Business of TV

How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum
The Programmatic Marketer

Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
Business of TV

Netflix is reviewing its ad strategy, considering ‘build or buy’ pivots away from Microsoft
The Programmatic Publisher

‘A clean, unadulterated supply chain’: The Trade Desk on a year into its OpenPath direct deals with publishers
The Programmatic Publisher

A year on, The Trade Desk’s Open Path is moving toward its goals, but challenges persist
Life Beyond the Cookie

Marketers seek adaptability amid a fragmented post-cookie landscape
Managing Through Crisis

Criteo adds to the ongoing wave of ad tech layoffs
The Programmatic Marketer

The Trade Desk’s bumper quarter has some important caveats
The Programmatic Publisher

‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures
The Programmatic Marketer

Big Village Media and EMX Digital file Chapter 11 proceedings
The Programmatic Marketer

Criteo flaunts its retail wares as sell-off speculation mounts
Marketing on Platforms

How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue

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