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Uncertainty over TikTok’s U.S. future splinters creators and agencies
Media
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Future of TV
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Ronan Shields
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Brand Safety
Advertisers say they’re still uneasy about Twitter after talking with Elon Musk
Life Beyond the Cookie
El negocio publicitario de Amazon ganó 9.500 millones de dólares el pasado trimestre, así es como se está presentando a los anunciantes
Life Beyond the Cookie
Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
Marketing on Platforms
Amazon places its data clean room at the center of its adland charm offensive
The Programmatic Marketer
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
Media
Google launches My Ad Center as ‘Trust in digital experiences has declined’
Data Regulation
Study claims widespread collection of unconsented data
The Programmatic Marketer
Inside Google’s new PAIR workflow for advertisers, publishers
Evolving Agencies
Apple is quietly pushing a TV ad product with media agencies
The Confessions
‘People are only just starting to get their sh*t together’: Confessions of an in-house marketer on first-party data
The Programmatic Marketer
Para publicistas es “más fácil decir que hacer” estrategias con datos de origen
The Programmatic Marketer
Marketers find first-party strategies easier said than done
Data Regulation
How ad tech aims to build back better
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