Ronan Shields

Ronan Shields

The Programmatic Marketer

Ad tech’s movers and shakers are readying a resurgence of M&A activity
The Programmatic Marketer

Ad execs sound off on Amazon’s DSP dilemma
The Programmatic Publisher

Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
The Programmatic Marketer

Frequency management is capping CTV ad spend
The Programmatic Marketer

The ANA is planning a programmatic benchmarking service
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Sectores que abogan por la competencia piden más retrasos en el Privacy Sandbox
Third-Party Cookie Primer

Competition advocates urge further Privacy Sandbox delays
Life Beyond the Cookie

Criteo is exploring a services layer for Privacy Sandbox
The Programmatic Marketer

Adalytics report exposes the intricacies of made-for-advertising sites
The Programmatic Marketer

Investment is (slowly) trickling back into ad tech
The Rundown

The Rundown: The Trade Desk’s take on the next year in ad tech
Business of TV

CTV providers court SME ad spend as the streaming wars enter a new era
Third-Party Cookie Primer

Key talking points as the deadline for Google’s Privacy Sandbox draws ever-near

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