Ronan Shields

Ronan Shields

Managing Through Crisis

2024 was a trillion dollar year that signals slower days ahead
The Programmatic Publisher

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The Programmatic Publisher

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
Marketing on Platforms

Assessing the fallout of Google’s ad tech antitrust trial
Marketing on Platforms

Google’s ad tech empire rests on how well it can make these key arguments
The Programmatic Marketer

Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Business of TV

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
Marketing on Platforms

Incoming Trump administration puts potential breakup of Google’s Chrome in new light
Data & Privacy

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
The Programmatic Marketer

AppLovin stands out in the latest round of quarterly earnings calls
Managing Through Crisis

The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
The Programmatic Publisher

Google is getting in on the latest ad tech craze: curation
The Programmatic Marketer

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide

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