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Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
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Ronan Shields
Ronan Shields
Bold Call
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
The Programmatic Publisher
IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments
The Programmatic Publisher
The outlook for ad tech M&A in 2025
Life Beyond the Cookie
‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
The Programmatic Marketer
Scope3’s latest launch is as much about the economics of ad tech as it is about AI
Google on Trial
The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
Brand Safety
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
WTF Series
WTF are JBPs?
Experimental Channels
Confirmed: T-Mobile’s talks with Blis end in $175 million sale
The Programmatic Publisher
The latest earnings round shows public markets aren’t for the faint-hearted
Marketing on Platforms
Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
Data Regulation
As Big Tech battles EU regulators, it also flaunts its value
Life Beyond the Cookie
The Rundown: Google Chrome’s IP tracking updates
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