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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Ricardo Bilton
Ricardo Bilton
Media
Confessions of publisher ad ops: ‘Salespeople just want to make their commission’
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The Guardian is now calling native ads ‘paid content’
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Morning Consult is making data journalism pay
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The publisher homepage is making a comeback
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The Canadian approach to fighting ad blockers: trade ads for user data
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Who’s winning at politics news on the Web
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LinkedIn is once again driving big traffic to publishers
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Not even publishers’ ‘please whitelist us’ messages are safe from ad blockers
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Viral publishers, seeing fewer Facebook clicks, shift focus to video
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Al Jazeera’s distributed content unit generated 2.2 billion Facebook video views in 2015
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‘He didn’t have the long-term vision’: Why Chris Hughes failed to revive The New Republic
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Who’s winning at tech news on the Web
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‘There’s been a mindset change’: Legacy publishers are catching up
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