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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Ricardo Bilton
Ricardo Bilton
Media
Can MTV News spur an MTV comeback?
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How BBC is using Yik Yak to talk to millennials (and get them to talk back)
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How Ozy leans on The New York Times and Wired to build its newsletter subscriptions
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Four lesser-known subreddits every marketer should read
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The rise of the publisher video polymath
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WTF is link rot?
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The New York Times’ video player is going Flash-free
The Confessions
Confessions of an ad ops vet: ‘A lot of people think we’re grumpy’
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In search of Facebook love, publishers form link-sharing pacts with each other
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‘Showing people what they want’: A timeline of Facebook’s recent News Feed tweaks
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Despite risks, publishers take commerce operations in-house
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Publishers’ on-again, off-again relationship with apps is back on
Media
The Boston Globe is using Notes to publish directly to Facebook
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