WTF is link rot?
This is the latest in a series of articles that explain, in plain English, new technology tools and platforms that are changing the face of digital media. See other entries here.
“Error 404” pages have become a common part of the Web experience. But while most people have shrugged off broken links as a necessary nuisance, some see them as a problem that threatens the ability for people to freely access information online.
Academia has taken note. Last week, Harvard’s Berkman Center released Amber, a WordPress and Drupal plugin designed to help websites keep linked content accessible by storing copies of Web pages. If a linked page goes down, Amber serves the cached alternative. Here’s a primer on link rot and why it’s a problem many see as worth fixing.
So what is link rot, exactly?
It’s not too complicated. Link rot is a somewhat dramatic name for broken links. It’s a vital topic for anyone concerned with the perseveration of content on the Web.
OK, so “404” errors. What causes them?
Blame technology, or more likely, human error. Link rot can happen when a site migrates to a new CMS or link structure, which can break links to old pages. Sometimes sites go offline completely, taking all of their links with them. The most common cause of link rot, though, is human intervention. Links break on the Web because sites take content down. BuzzFeed, to use a recent example, deleted thousands of posts in 2014 because they no longer reflected its updated editorial standards. That’s just one prominent example, but the problem is more widespread.
So why are academics so obsessed with this?
Academia, at its core, is built on citations. When building a case, lawyers and academics have to not only show their own work but be able to show and link to previously published work that supports their conclusions. But doing so is harder to do on the Web when websites are constantly changing and when it’s almost effortless to pull content down. It’s enough to make an academic long for print, where this problem doesn’t exist.
I still don’t get why this is an issue. It seems tiny. Give me some numbers.
It’s not a tiny problem at all. Wikipedia, for example, says that over a 130,000 its entries link to pages that are no longer there. Likewise, a 2013 Harvard study found that 49 percent of the hyperlinks in Supreme Court decisions don’t work. NPR called link rot a “virtual epidemic” in 2014.
“Epidemic” might be overstating it, but I get your point. This is the part where I ask about solutions.
There’s been no shortage of attempted fixes to the link rot problem. The one most people are probably most familiar with is the Internet Archive Wayback Machine, which has achieved 464 billion Web pages over the past 20 years. Other attempts include the academia-focused Perma and the aforementioned Amber.
French advertising organizations lodge complaint with competition regulator over Apple privacy changes
The coalition of trade bodies allege Apple's upcoming changes, related to its identifier for advertisers, are a sign of it leveraging its dominant position to distort competition.
‘Great position to steal share’: As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary
TikTok could emerge as one of the unlikely winners during the end-of- year scramble from advertisers to dump as much of their media dollars as possible.
CNN, Tastemade and ForwardPMX are Digiday Marketing and Advertising Awards Europe shortlisters
As an unprecedented health crisis has swept across the globe, marketers and advertisers across Europe have been forced to communicate with consumers in unprecedented ways.
SponsoredBrands are tapping gameday energy to drive engagement with content on social
As the world adjusts to the new normal, sports and entertainment publishers are faced with a challenge — with live audiences no longer able to take their seats at stadiums and arenas, how do they get passionate fans involved in the energy of the moment on social media? From the NBA to MTV, publishers had to […]
Bloomberg Media tunes up ABBA to break down barriers between its ads and subscriber businesses
The business news publisher's ad ops and product groups now sit in the same organization as its subscriptions team.
The 74’s publisher Jim Roberts on bridging equality divides in education and making trust bonds with audiences
One of The 74's central focuses before the pandemic was the achievement gap in America's education system.