Michael Bürgi

Michael Bürgi

Michael Bürgi

Modern Retail

Publicis buys Mars United Commerce to solidify its prowess in connected commerce
Advertising around Politics

Is digital OOH winning over more political advertisers? Kind of
Strategizing for the Future

Magna nudges its 2024 media spend forecast upward
Future of Measurement

Despite retail media’s growth, in-store measurement is still playing catchup
Member Exclusive

Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
Strategizing for the Future

WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned
Member Exclusive

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
Evolving Agencies

Gale immerses clients into social beyond just media buys — will it pay off?
Evolving Agencies

InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
Strategizing for the Future

Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular
Generative AI

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

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