Michael Bürgi

Michael Bürgi

Michael Bürgi

Strategizing for the Future

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Digiday Media Buying Summit

Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels
Member Exclusive

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit
Future of Measurement

Nielsen enhances its cross-platform offering with attention metrics from Adelaide
Member Exclusive

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script
Evolving Agencies

Why Horizon and Havas are joining forces
Member Exclusive

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work
Member Exclusive

Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands
Member Exclusive

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
Evolving Agencies

WPP’s new boss Cindy Rose starts today: Here’s what will be on her to-do list
Digiday+ Media Buying Briefing

Media Buying Briefing: What’s going to happen with Dentsu outside of Japan?
Member Exclusive

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

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