Max Willens

Max Willens

Media Product Strategies

‘No silver bullet’: Publishers shifting to consumer revenue mull new vendor problem
Publishing in the Platform Era

In a small but welcome change, Google News referrals have perked up for publishers
Publishing in the Platform Era

Collateral damage from Facebook’s news-feed changes begins to pile up
Media Product Strategies

‘No silver bullet’: Publishing’s ‘incremental’ revenue often doesn’t replace lost ad dollars
Publishing in the Platform Era

The Spruce kept advertisers and audiences coming back in its first year
Media Product Strategies

Publishers warily embrace Amazon program to run their content on Amazon.com
Media Product Strategies

On the hunt for subscriber growth, US publications look abroad
Media Product Strategies

Salon to ad-block users: Let us use your computers to mine cryptocurrency (really)
Publishing in the Platform Era

American Media turns to influencers for referral traffic
Publishing in the Platform Era

Facebook’s new branded-content guidelines will force some publishers to abandon a business model
Publishing in the Platform Era

‘Somber, for sure’: Expectations of more consolidation hang over magazine conference
Media Product Strategies

Vogue and GQ will test content inside Amazon’s Echo Look
Publishing in the Platform Era

Flipboard cozies up to Facebook-weary publishers

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