Max Willens

Max Willens

Subscriptions

As publishers pivot to paid, newsrooms focus more on sales
Member Exclusive

Slacktivism: Slack has become the connective tissue in media unionization efforts
Content & Commerce

Meredith mines data across its sites for new contextual ad-targeting tool
Member Exclusive

Reporters wanted: Local news has a talent crisis
Publishing in the Platform Era

New fronts will open in the media union wars in 2020
Beyond Ads

Gambling will overwhelm sports media in 2020
Subscriptions

News publishers adopt ‘show don’t tell’ for marketing subscriptions
Content & Commerce

Publishers look for commerce content attribution to move beyond last click
Subscriptions

Publishers ride steep discounts over the holiday shopping weekend
Beyond Ads

Publishers join the Giving Tuesday bandwagon
Beyond Ads

Forbes Media acquires stock prediction tool to help diversify its revenues
Subscriptions

How news publishers are chasing international subscriber growth
Content & Commerce

Publishers look to eke out more commerce revenue through news aggregators like Apple News

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