Mark Weiss

Mark Weiss

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Digiday Research: Voice marketing is still nascent among retail marketers
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Digiday Research: European publishers use distributed video for audience generation over revenue
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Digiday Research: Publishers’ biggest subscription challenges
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Digiday Research: Publishers turn to retailers to sell their products
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Digiday Research: Half of marketers struggle to measure their content marketing
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Digiday Research: Why publishers are chasing subscriptions
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Digiday Research: Monetization lags for European OTT video
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Digiday Research: Marketers diversify content marketing formats
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Digiday Research: European publishers bet on their own properties for video
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Digiday Research: Marketers say audience-targeting capabilities are improving
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Digiday Research: Social media platforms are losing traction with content marketers
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Digiday Research: Content marketing could be bucking the in-housing trend
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Digiday Research: Tracking capabilities and ‘walled gardens’ are stifling attribution measurement

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