Krystal Scanlon

Krystal Scanlon

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TikTok promociona sus audiencias personalizadas entre los anunciantes para impulsar las ventas del Black Friday y el Cyber Monday
Marketing on Platforms

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales
Member Exclusive

Pitch deck: How Pinterest is pitching itself to advertisers in 2023
Marketing on Platforms

La realidad aumentada de Snapchat sigue siendo un trabajo en desarrollo a ojos de los especialistas del marketing
Marketing on Platforms

Snapchat’s AR is still a work in progress in the eyes of marketers
The Creator Economy

Creators still turning down work as the Hollywood SAG-AFTRA strike continues
Marketing on Platforms

Agencies move on from creating content for specific platforms to focus on short-form video
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Cómo han asimilado los profesionales del marketing la propuesta de TikTok Shop
Marketing on Platforms

How the TikTok Shop pitch has gone down with marketers
Member Exclusive

Pitch deck: Inside the TikTok Shop pitch to brands
Marketing on Platforms

Why Google on trial is the pivotal moment that could shape the future of online advertising
The Creator Economy

Why some creators find navigating taxes so challenging as they establish their freelance businesses
Marketing on Platforms

X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance

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