Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

In Graphic Detail: Why platforms are turning social video into living room TV
Member Exclusive

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
Marketing on Platforms

‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
Member Exclusive

Pitch deck: How Amazon is emerging as the proof layer for TV spend
The 2026 Notebook

OpenAI’s countdown: monetization, ads, and a Google-shaped threat
Marketing on Platforms

For platforms, here’s what’s not going to happen in 2026
Marketing on Platforms

TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
Marketing on Platforms

In Graphic Detail: Why YouTube is a genuine threat to Netflix
Marketing on Platforms

‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it’s selling that way
Member Exclusive

Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
Marketing on Platforms

Why 2026 could be Snap’s biggest year yet – according to one exec
The Creator Economy

In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Retail Media Rewritten

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

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